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Amoena Life · Breast Cancer Awareness

Celebrate Breast Cancer Awareness Month

October is breast cancer awareness month worldwide, with the aim of raising public awareness about the disease and showing solidarity with the women affected by it. And for decades, the pink ribbon has been the symbol used to honor breast cancer patients through private and corporate commitment.

 

At Amoena, we recognize that October, and pink, can be emotionally complicated for many of our customers; but we also want to celebrate and support you in a special way.

Supporting Each Other, #EmpoweringWomen

Let’s spread a message of hope and empowerment this October.

For Pink October 2024 the company created a special-edition bra and panty set — the Leonie wire-free bra in pink and black, and a matching panty. With these efforts, we hope to honor you and put our words of support into specific action.

Giving back

Purchases of the 2024 Leonie Bra and Leonie Panty benefit The Boobie Queen Company, a nonprofit whose mission is to empower women and help them find ways to celebrate themselves throughout their cancer journey.

Support at every stage

Amoena’s product portfolio offers breast cancer patients support at all stages of post-surgery recovery. Recovery Care products for initial and postoperative care, such as post-surgical bras with and without compression, can provide meaningful support for surgical outcomes and wound healing.

Full and partial prostheses — which we call breast forms — help create a natural silhouette after surgery and can help restore body balance and confidence.

The Pink October Leonie set

The Pink October 2024 special-edition Leonie bra and panty set.

The Pink October 2024 special-edition Leonie set continues a long tradition of Amoena empowering women. This elegant bra, based on our Cara wire-free bra design, features super-soft, contour-molded foam cups for a beautiful shape with flexibility.

Its luxurious deep-pink fabric is accented with black velvet lace, black detail stitching and a gold heart pendant embellishment — a celebration of survivorship, along with excellent support and everyday comfort.

The matching panty creates a set designed to help women feel confident and comfortable.

Celebrate with us

Ask your local Amoena retailer about the Leonie set, explore Amoena Recovery Care, or discover breast forms designed to support comfort and confidence after breast surgery.

Find a retailer Recovery Care Breast forms

Stay connected

Follow Amoena on social media to see how we support and celebrate the breast cancer community throughout the month.