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Amoena Life · Breast Cancer Awareness

Celebrate Breast Cancer Awareness Month

October is breast cancer awareness month worldwide, with the aim of raising public awareness about the disease and showing solidarity with the women affected by it. And for decades, the pink ribbon has been the symbol used to honor breast cancer patients through private and corporate commitment.


At Amoena, we recognize that October, and pink, can be emotionally complicated for many of our customers; but we also want to celebrate and support you in a special way.

Supporting Each Other, #EmpoweringWomen

Let’s spread a message of hope and empowerment in October.

For Pink October, the company sometimes creates a special matching lingerie set and makes a donation to a worthy local non-profit. With these efforts, we hope to honor you and put our words of support into specific action.

Giving back

One example: purchases of the 2024 Leonie Bra and Leonie Panty shown here benefited The Boobie Queen Company, a nonprofit whose mission is to empower women and help them find ways to celebrate themselves throughout their cancer journey.

Support at every stage

Amoena’s product portfolio offers breast cancer patients support at all stages of post-surgery recovery. Recovery Care products for initial and postoperative care, such as post-surgical bras with and without compression, can provide meaningful support for surgical outcomes and wound healing.

Full and partial prostheses — which we call breast forms — help create a natural silhouette after surgery and can help restore body balance and confidence.

breast cancer support is year-round

The Pink October 2024 special-edition Leonie bra and panty set.

Our customers know that breast cancer awareness is year-round; but so is the tradition of Amoena empowering and supporting women. We want to make October, as much as possible, a celebration of survivorship, along with excellent support and comfort every day.

Celebrate with us

Your local Amoena retailer may have special October events, where you can explore Amoena Recovery Care, or discover breast forms designed to support comfort and confidence after breast surgery.

Find a retailer Recovery Care Breast forms

Stay connected

Follow Amoena on social media to see how we support and celebrate the breast cancer community throughout the year.